WRITING COMPELLING PROPOSALS
HALF DAY TRAINING COURSE
Interactive training delivered in partnership with Recruitment Matters International by veteran tender writer Fiona Brunton
WHERE? Bloomsbury, London
WHEN? Dates to be confirmed. Please contact Recruitment Matters International to express interest in this course
WHO IS THE COURSE SUITABLE FOR? Anybody at any level in your recruitment organisation who has responsibility for writing proposals and presentations.
HOW MUCH DOES IT COST? £199 +VAT per first delegate and “Bring a Friend” (BAF) for £179 +VAT
WHAT DOES THE TRAINING COVER?
The days of shaking hands on a valuable recruitment deal at the end of a client meeting are fast disappearing. More and more often you’re asked to provide a written proposal or presentation before a decision will be made and this is where many veteran recruiters feel their heart sink. Great proposals are relevant, compelling and customised to the specific client’s needs. They grab the attention of the reader and leave lasting impact.
So why is it that so many proposals read like 1980’s marketing literature?
To win business you have to make proposals more persuasive, compelling and impactful than everyone else’s! This interactive half day course will give you proven tools and techniques to do exactly that. Specific content includes:
- What makes the buyer tick (and fume!)
- The top 10 proposal writing mistakes and how to avoid them
- How to obtain a clear brief from your client
- 7 simple steps to structuring a written proposal or presentation
- Incorporating evidence – case studies, examples and key facts statements
- Learning how and when to use testimonials
- Writing styles – maximum impact, minimum waffle!
The workshop is full of practical exercises to help maximise your understanding, practice new skills and embed learning. By the end of the session you will be able to structure clear and concise proposals that will engage your client and win you business.
