Ever wondered how your competitors get those elusive last few marks on a tender question?
The answer is that they provide evidence, evidence and more evidence!
Theoretical answers are fine – by all means tell the Evaluator how you do it…..but make it more real and convincing by providing specific, measurable examples to back up the answer you’ve given. In a nutshell – demonstrate that you’ve done it successfully before.
Case Study Content
We all know the acronym SMART – well use this when writing a case study or giving an example when you’re writing a recruitment tender:
A great way to format formal case studies is to use the following 4 headings:
- Background – keep this short and factual (include client information, location, sector, details of the requirement, number and nature of vacancies, service levels etc – be specific!)
- Challenges – Specify why the client’s requirement was particularly challenging (e.g. low salary, difficult location, skills shortage, timescale etc)
- Actions & Solutions – Detail what you did and specify how you did it. Don’t just say “we advertised”, but instead say “we placed adverts onto 6 jobboards within 2 hours of receipt of the requirement and received 178 applications within 3 working days”.
- Outcomes / Results – again be specific – numbers, timescales and facts. Demonstrate that you achieved the required results (e.g. 18 drivers trained and started within 7 working days).
Naming Your Case Study
Make the title specific, for example instead of calling a case study “Volume Recruitment”, you might call it “Volume Recruitment – 85 Warehouse Vacancies Filled in 13 Days”.
Formatting Your Case Study
Make your case study relevant, impactful and easy to read. Use bullet points, bold text etc to make it really easy for the evaluator to find the relevant information. Above all – keep it short – ideally 1 page of A4.
In some tenders you are restricted by word count, so why not just put in a few facts and figures after your answers to demonstrate your competence / experience, e.g.
- 89 temporary workers transferred in from 4 outgoing agencies within 8 weeks.
- We have 19 permanent staff with an average of 7 years recruitment experience 62% of which are MREC qualified.
- We have filled 17 executive level roles (salaries £120k+) within Financial Services in the last 12 weeks.
Finally – make your case studies even more impactful by adding a short, relevant testimonial at the end, always remembering to include the client’s name, job title and company name.